Working with PUMA to create a website celebrating their Yo! MTV Raps collection was especially meaningful. Yo! MTV Raps was my introduction to hip hop and gave me my first exposure to some of the greatest MCs of all time.

I wanted the experience to feel as authentic and energetic as the show itself, while encouraging people to explore and discover the collection. We pushed that idea into every detail, even building a fully functional turntable and speakers that animate in real time to the frequencies of the beat.